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Uniqlock

As you probably noticed, I couldn't resist adding the lovely uniqelock animation to the blog. It really deserves all the awards it's been winning lately, as it is one of the smartest examples of viral advertising I have seen in a while. Though I am still somewhat in the dark what it actually advertises. Is it radio, is it music, is it a clock, is it the Japanese ballet dancers. Someone will have to clear this up for me sometime. 

update: I think it's a clothes store, as they do this seasonally and the last qlock featured cashmere sweaters. Didn't Ed Wood have a fascination with cashmere? 

Just click on the Qlock to find out more, hear music, see it in a larger window and generally enjoy it. 

I really wonder how this was done: random films tied in to a time-controlled flash animation? Director? It's deceptively simple, yet beautifully complex. Love it!

Update of the Update: Angora. Not cashmere. Angora.And yes, it pretty definitely is clothes.

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