Skip to main content

Mr Fancypants

One of the things Levis is known for, apart from their jeans, is the quality of their ads.
How does a brand that has been known for some shockingly good TV advertising in the past adapt to the new reality of people actually being able to skip the ads on the telly and doing useful things with the time that frees up?

They figure the following: They're all watching youTube anyway, and everyone is just itching for the next big funny viddy to hit the web. So they sent out some guys with helium and a pair of jeans and what happened was this:



My only niggle with its realism is: wouldn't a guy with helium-filled pants float upside down, as his upper body has more mass than his helium filled pants? Apart from that beautifully produced and a lovely idea, even if the facial expressions to sometimes betray the fact that it is an ad.

But even if it isn't, we think it is and so we mention the name levis in conjunction with some really cool stuff. Which is, at the end of the day, good propaganda, as the Soviets used to call it.

There are also a couple of other films at unbuttonedfilms.
Makes for some very fun viewing. And for a sensible way to use the time freed up by all the TV ads you haven't been watching lately

Comments

Popular posts from this blog

The Books of Faragh 4: Of Lines

This time, it's really all about lines ;) Below: Book of Faragh 4: of Lines (May 2020) Faragh/فراغ (Ar): emptiness, vacuum, a free space http://caramk.net/faragh/faragh.html

IGAF: An ahistoric crisis?

One of the many reasons I have grown to appreciate interviews with Arundhati Roy over the last year of what I'm calling her book tour is that, in contrast with many speakers at conferences and interviewees, I never have the feeling she is trying to sell me something. She speaks in a calm, collected voice, full of knowledge, experience and occasional wisdom, without being desperately full of herself. One of my favourite sayings is, so far, goes something like "The most successful revolution was the secession of the rich onto a global planet, wherefrom they cannot see the poor. There is no more India, no more USA, no more Europe- there is planet Rich, then there is planet Poor, and both are global."* Carers at their limits- now more than ever. For €2400 and some chocolates?  A month or so into what may be a new normal, my life is still pleasant- with some adjustment, I am, so far, privileged in this absence of change and an ability to follow the crisis as I would fol...

The Books of Faragh Vol. 3: Of March 2020

The May Issue is available at  Modern Graphics in Oranienstr., Berlin.  It's all about lines.  Below: The April Issue of the Book of Faragh.  The comic I chose for this month was "L'Arabe du Futur 2 (1984—1985)" by Riad Sattouf. If the first volume is anything to go by, the second one (in French this time) should continue to be a thought-provoking journey through a youth in Syria and France.