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Mr Fancypants

One of the things Levis is known for, apart from their jeans, is the quality of their ads.
How does a brand that has been known for some shockingly good TV advertising in the past adapt to the new reality of people actually being able to skip the ads on the telly and doing useful things with the time that frees up?

They figure the following: They're all watching youTube anyway, and everyone is just itching for the next big funny viddy to hit the web. So they sent out some guys with helium and a pair of jeans and what happened was this:

My only niggle with its realism is: wouldn't a guy with helium-filled pants float upside down, as his upper body has more mass than his helium filled pants? Apart from that beautifully produced and a lovely idea, even if the facial expressions to sometimes betray the fact that it is an ad.

But even if it isn't, we think it is and so we mention the name levis in conjunction with some really cool stuff. Which is, at the end of the day, good propaganda, as the Soviets used to call it.

There are also a couple of other films at unbuttonedfilms.
Makes for some very fun viewing. And for a sensible way to use the time freed up by all the TV ads you haven't been watching lately


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