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Uncovering Saudi Arabia.


A while back, I was amused find a lingerie ad from the gulf in which the lingerie had been censored out very generously, leaving me with the distinct impression that the model shown must have had double-, if not quadruple D breasts.
From Ogilvy Saudi arabia this slightly innuendous series of ads, which do the contrary. They leave us with the (uncovered!) head of the model and a few pieces of underwear. The could easily be misconstrued as an attempt to make Saudi women shed their hegabs, nequabs and all the rest in favour of transparent dresses that do not hide their lingerie. On the other hand, it might be a comment on the prevalent culture of censorship and repression in many Arab states.




By contrast, here's an odd Disney ad from China, also featuring lingerie (note the pattern!)in an unusual context. I guess that is what they must call cultural differences.

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