All images are the copyright of their various authors. In 2008, Barack Hussein Obama was seen by many across the world as a vehicle for change. His anti-war rhetoric, apparent sincerity, embrace of youth culture and progressive domestic agenda made him the American president the world would vote for. During his election campaign, which used elements of social media marketing, viral and crowd-sourced advertising , Amber Lee Ettinger became Obama Girl , will.i.am produced the song “We Are The Ones“ to express his support of the candidate alongside various American Celebrities. Shepeard Fairey, who came to fame for producing the Obey Giant posters, independently designed an iconic poster (1), based on a photograph by Manny Garcia. The artists intention, to create a poster that would “deracialise Mr. Obama, […] something that would elevate him to iconic status in the vein of people who had [preceded] him…” proved successful, as the poster became one of the central i...