We are now in January 2018. After soliciting sketches form another graphic designer, the association got back in touch with me, not satisfied with the suggestions they received. My brief changed slightly, to include a graphical element, in addition to typographical branding. "Make it like Bosch, or Siemens". The trouble for me, from a graphic point of view, is that neither Bosch, nor Siemens, has a bilingual subtitle that needs to be included in the branding. This is a challenge on several levels: the first one being that the client needed to be made very aware that they will be displaying their logo at small sizes and that there are only so many pixels in a logo that is 50px high. The same thing applies to print, though to a lesser degree- tiny print still has a higher dot density than most screens, can therefore smooth a font better. Most of this can be solved with vector graphics, but not all browsers support them. The second one is that I have done some research...
Caramblogage somehow contains Caram Kapps thoughts on worlds and words.