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Beyoncé is cuté…when playing Nintendo.

For some reason, I can't stop watching this ad for the Nintendo DS-I. It features reaction shots of Beyoncé Knowles playing Rhythm Heaven. I've never been that big a fan of the lady since she left Destinys Child (waaayway back when…), but it's almost impossible to avoid occasionally bumping into her when following the media. But this has to be the best use I've seen her put to in advertising to date, more enjoyable than the work she did for L'Oreal or the like…

This feels like the best in advertising for me: An honest depiction of the fun that can be had with a product without diluting it with extra effects. It is a simple film of seemingly natural reactions she has while playing what seems to be a very enjoyable game. And for a change , it made me want to go out and buy one of her albums…

The title will take you to the official Rhythm Heaven website.

Found on Adrants.


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