Blast From The Past: The Wrapple Logo Experiment

A couple of years ago, I was approached at work by a shifty guy wanting to brand a new bag concept he wanted to market. Being the blue-eyed innocent that I am, I agreed to hook up do some logo design for him.

A while later, the bags, originally produced by Red Maloo, a Berlin Bag Company, have not made it to market, I have not sen a penny for my troubles, but I still have loads of Logos lying around.

I thought I'd share these today, as they offer a nice little insight into my design process, from pencil and digital sketches to the finished product on the bag..

First I sketch it out in my trusty notebook…

… then follows a flurry of digital sketches…

… the final shape is agreed upon…

…then the whole thing is tested digitally…

…And then in real life, on a real bag. This is from a webcam in Thailand, If I remember correctly.

I had a lot of fun making these and they were a great exercise in Logo Desgin. Of course it would have been a lot cooler if something had come out of it, but sometimes things just don't go the way you want them to…

The title link takes you to the website of the people who make the original bag.

Comments

Vanhoozerbot said…

Really nice!
It is nice to see your working process.

JV

25/9/08 13:34

caramk said…

I did kind of steal the idea from… somewhere
;-)>

But, seriously, process is as important as the finished thing to me. Experimentation often leads to ideas you would not have otherwise.

25/9/08 14:40

iceah said…

i like the last design like the peelings of an apple c: love it c:

26/9/08 17:15

Rant: Marco Wilms Art War — a Dangerous Document

Over the past three years, a great number of films dealing with the Egyptian Uprising, whether documentary, docufiction or pure invention have been brought to screens and festivals around the world. The latest such offering I have watched, Marco Wilms documentary Art War, is an interesting and polarising case. ART WAR - Trailer from HELDENFILM on Vimeo . " ART WAR is the story of young Egyptians who, through art and enlightenment, and inspired by the Arab Spring, use their creativity to salvage the revolu tion. Using graffiti murals and rebellious music and films, they inspire the youth culture around the world and throughout the streets of conquered Egypt. The film follows revolutionary artists through 2 years of post-revolutionary anarchy, from the 2011 Arab Spring until the final 2013 Parliament election. It describes the proliferation of creativity after Mubarak’s fall, showing how these artists learn to use art in new ways--as a weapon to fight for their unfinish

The Clay Models

In an attempt to move away from the more dangerous things in life, such as hmanely catching rabbits, flying to the moon in search of Wedneslydale or sheeprustling, Messrs. Wallace and Gromit, formerly of Anti-Pesto, have taken up part-time modeling for Harvey Nichols. They present us with an amazing transformation, which, in a wierd way, actually looks cracking great! The campaign is brought to your poppers by DDB London with photography by Giles Revell. Wallace: Prince of Wales check grey two-piece suit by Paul Smith Gromit: Ray Ban Wayfarer sunglasses and purple stripe silk scarf by Duchamp. Wallace: navy cashmere jacket and silk tapered trousers by Alexander McQueen, Dolce & Gabbana fitted white shirt and Giorgio Armani tie. Gromit: navy silk Paul Smith scarf Lady Tottington: black draped jersey ‘Acorn’ dress by Alexander McQueen, red patent ‘Triclo’ shoes by Christian Louboutin and metallic bronze ’Puffy’ bag by Zagliani More!

¡Carambolage Rocks! (Apparently)

Gather the barber shop quartet! Roll the Drums! Fire the Works! Open the ball! Vote Hillary! Raise the topmast! Scour the Plank! Split the Atom! Shiver me timbers! That brought on quite a bit of nonsensical jubilation, finding that iCeah of Wow Legs has nominated Carambolage as a Kick-Ass Blog. In fact I jubilated all through yesterday, pausing only to reflect on Microsofts new Ad, Shelves I'd like to have, Fembots and Virgin advertising. I jubilated through work and through a small spot of partying.I am still jubilant as I write this! And now, my speech: "We've come a long way, yahdiyahdiyah, achievement, blahblah, the people who made this possible, yakyakyak, our sponsors, moohdemoohdemooh, honoured to accept, beehdibeehdibeeh, Mom, God and the stinky state of Berlin. Thangyouthangyouverymuch." So thank you for the Award, iCeah, if you didn't have one already, I'd nominate you right back, Meanwhile, my link-list needs some updating. Also meanwhile, here'

Caramblogage

Search This Blog