Vodka & Advertising… the perfect combination?

Why is it that Vodka, of all spirits, generally generates brilliant ads?

If you look at it: Absoluts classic and iconic bottle campaign, Smirnovs beautiful Clear TV Ad last year, and now this ad for Stolichnaya.
It plays on socialist imagery (as is fitting for a russian drink), has a russian choir singing about vodka in the background and is just gorgeous to look at, even the the visual language may seem somewhat overused to some.

I won't drink it (my current Vodka is Russian Standard), but I do love the ad.

I will except Moskovskaya from that list, as they have been running the same crappy ad after ten at night for years. The same goes for Gorbachov "Des Vodkas Reine Seele" (The pure soul of Vodka) may be a nice line, but I never got why the bottle has to break out from the ice?

The spot is, by the way, brought to you through Publicis London and Psyop.

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