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JvM

I attended a seminar by one of Jung von Matts'  (title link) CDs today.

Most of what she showed us were television ads, which is, for a beamer presentation, maybe ideal, as you get to see the ads you usually only get to see on the telly (or in my case YouTube). Some of the work was great, some of it not too much so, as it will be with ads but some of the ones that caught my eye most were the ads for Mercedes, which are in some ways quite fresh.

The one we saw in class was the Opera Spot for the C-class below, but further research unearthed the G-class ads found underneath that which I find rather refreshing. They also show that a good, proven product can be treated with a sense of humour.

The first one is impressive because of production values and a truly operatic soundtrack, an epic, classic ad, which makes it feels a bit too much at time. But it deserves mention due to some stunning visuals and a nice little plot. In ways it must have been inspired by the Don Giovanni imagery from Amadeus, a theory which is proven by the making of.

 

The G-class, which apparently has remained unchanged in it's design for a while now is an ATV and plays with that. The spots are brilliant in that they are very simple, using the same devices as la Linea to depict various terrains. 

I prefer these in their simplicity, as I feel they convey the purpose of a good ATV: Get over difficult terrain with ease. It also helps that I know the G-class form various trips when I was a kid, so I have some fond memories of desert trips taken in these.  Apart from the grand Canyon, we also have the G going through the desert and the alps.



Here's hoping they don't jump on the danceformer robot bandwagon!
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