Skip to main content

JvM

I attended a seminar by one of Jung von Matts'  (title link) CDs today.

Most of what she showed us were television ads, which is, for a beamer presentation, maybe ideal, as you get to see the ads you usually only get to see on the telly (or in my case YouTube). Some of the work was great, some of it not too much so, as it will be with ads but some of the ones that caught my eye most were the ads for Mercedes, which are in some ways quite fresh.

The one we saw in class was the Opera Spot for the C-class below, but further research unearthed the G-class ads found underneath that which I find rather refreshing. They also show that a good, proven product can be treated with a sense of humour.

The first one is impressive because of production values and a truly operatic soundtrack, an epic, classic ad, which makes it feels a bit too much at time. But it deserves mention due to some stunning visuals and a nice little plot. In ways it must have been inspired by the Don Giovanni imagery from Amadeus, a theory which is proven by the making of.

 

The G-class, which apparently has remained unchanged in it's design for a while now is an ATV and plays with that. The spots are brilliant in that they are very simple, using the same devices as la Linea to depict various terrains. 

I prefer these in their simplicity, as I feel they convey the purpose of a good ATV: Get over difficult terrain with ease. It also helps that I know the G-class form various trips when I was a kid, so I have some fond memories of desert trips taken in these.  Apart from the grand Canyon, we also have the G going through the desert and the alps.



Here's hoping they don't jump on the danceformer robot bandwagon!

Comments

Popular posts from this blog

¡Carambolage Rocks! (Apparently)

Gather the barber shop quartet! Roll the Drums! Fire the Works! Open the ball! Vote Hillary! Raise the topmast! Scour the Plank! Split the Atom! Shiver me timbers! That brought on quite a bit of nonsensical jubilation, finding that iCeah of Wow Legs has nominated Carambolage as a Kick-Ass Blog. In fact I jubilated all through yesterday, pausing only to reflect on Microsofts new Ad, Shelves I'd like to have, Fembots and Virgin advertising. I jubilated through work and through a small spot of partying.I am still jubilant as I write this! And now, my speech: "We've come a long way, yahdiyahdiyah, achievement, blahblah, the people who made this possible, yakyakyak, our sponsors, moohdemoohdemooh, honoured to accept, beehdibeehdibeeh, Mom, God and the stinky state of Berlin. Thangyouthangyouverymuch." So thank you for the Award, iCeah, if you didn't have one already, I'd nominate you right back, Meanwhile, my link-list needs some updating. Also meanwhile, here'

The Clay Models

In an attempt to move away from the more dangerous things in life, such as hmanely catching rabbits, flying to the moon in search of Wedneslydale or sheeprustling, Messrs. Wallace and Gromit, formerly of Anti-Pesto, have taken up part-time modeling for Harvey Nichols. They present us with an amazing transformation, which, in a wierd way, actually looks cracking great! The campaign is brought to your poppers by DDB London with photography by Giles Revell. Wallace: Prince of Wales check grey two-piece suit by Paul Smith Gromit: Ray Ban Wayfarer sunglasses and purple stripe silk scarf by Duchamp. Wallace: navy cashmere jacket and silk tapered trousers by Alexander McQueen, Dolce & Gabbana fitted white shirt and Giorgio Armani tie. Gromit: navy silk Paul Smith scarf Lady Tottington: black draped jersey ‘Acorn’ dress by Alexander McQueen, red patent ‘Triclo’ shoes by Christian Louboutin and metallic bronze ’Puffy’ bag by Zagliani More!

Bahar - a font finds its sea legs

Today, I'd like to share one of those longterm projects that seems to be nearing completion. BaharFraktur is a blackletterish font that started life as the Boob font in 2007, on one of Luc(as) de Groots brilliant font classes. I had been itching to do a blackletter font for ages at that point, loving the broken letters for their playful calligraphic qualities and the typesetting opportunities they offer. That they share a kinship with Arabic letting helped. So I hunkered down with fontlab to create a headline font, realising only weeks into it that I had embarked on the creation of a hungry, time-consuming beast which would not let me go for a couple of years. Since then I've been working on and off on this, returning to work on it fuller- time a few weeks ago… Below, you'll find a glyph list, complete with their unicode range, of the font as is right now. It's still missing the eastern european diacritics, a few dots and dashes of black here and there… but it's get