Skip to main content

RTLTR IV: December 2017

This time jump takes us a couple of months into the future- it's December 2017. At this point, I've been making subtle, well-recieved hints that the current logo does not represent the association adequately for a while, so I'm a very happy person when the call to get on it comes in.

We know that part of next years' activities will include the design and development of a new logotype for the association, without knowing exactly where that road will lead us. Sometimes, I enjoy this kind of open brief, the kind that gives you the destination, but no map, or landmarks to orient yourself by- it allows experimentation, a lot of which will be done on my own time, and leaves an open question as to the result of the endeavour. It brings with it the risk of a longer than expected development process, many communications and course-corrections, but usually a satisfying reward and the journey, though arduous, is more adventurous.

In this part, I won't say too much more than this- what follows are the initial sketches for the logo, in no particular order. They range from the digitally pixelated semi-kufi to the ornamental adopted from islamic patterns and will remain forever very rough. Beginnings are always beautiful, wild things- no need to tame this one with words.

Next time, a bit more detail and technicalities as we enter 2018 and the actual production.


Popular posts from this blog

Two minutes: Addiction is Life is Yellow.

Addiction is a much-maligned, muddy word. Until (ca.) the 18th century, it connoted tendency and drive, rather than (self-) affliction. Opium changed that- reportedly. 
Lives described as addiction: to the approval and company of peers, to power and its accumulation, to enjoyment and personal satisfaction (to some people, this may be suffering) and to basics such as air, food, water… and possibly even living. When framed this way, and defined in reference to this word, life suddenly becomes a selfish pursuit in which the living will do anything to get their fix, devoted addicts all. 
On that note: Marylin Manson - I Don't Like the Drugs, But the Drugs Like Me. 
Also: Addiction is apparently yellow. 

A grain of rice can save the world…

…with a bit of help from all its other grains of rice friends.
Not being able to do decent research into nutrition forced me to get a bit creative with this one. And do actual maths. Thanks to Ugur & Silke for their help in this.
Extra Info: this is what a single grain of rice looks like close up:

from AMagill on flickr
I wonder if a series of single grain infographics would be would be interesting?

Two Minutes: Point

This is a question.g