True Blood…Mini Coopers?

Is this a surprising partnership?
After product placement has hit every major motion picture, it was only a question of time before it hit actual advertising. Cross-advertising for the Mini Cooper and HBOs True Blood (140609) has hit the streets of the US. True Blood is about Vampires, which are deemed to be cool (or at least, dead). The Mini Cooper is one of the coolest cars ever. You do the math.

Another line will be "Type GO".

This promotion is not limited to Mini. Other partners would include Harley-Davidson, Gillette, Monster.com, and Geico, each promoting their own brand in the context of Vampires. Hmm… Gillette.

Previous efforts (in New Zealand):

Via Marketing Daily/Mediapost

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