Advertising for children.

I recently took part in a competition aiming to demonise the cigarette industry. Apparently they've been targeting children and young adults for years, turning our innocent young into smoking monsters. Taking that point of view, I made these:

The tagline reads: This cigarette ad targets children aged 2 and upwards.
The posters were run under the title "Role Models"

Now, I didn't win. I probably wouldn't be able to post this here, if I had. But what shocked me was the final selection that actually won the prize. I redefined militant non-smoker for me. Crying girls, soldiers with a cigarette texture… have a look at the winners here.

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