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The Caterers Catalogue

So, what's your excuse this time, young man?

I've been busy with a new client recently. After the food icons for StudentSN, another food-related challenge, creating a catalogue for an oriental caterer. Let me take you through the various stages of the design:

Early days: The first, rough draft for the catalogue, with a placeholder text in Magenta:




Second Stage: Decorations are brought in, at first pixelated flowers,



these get taken out later on, instead arrangements are made out of Parsley and flowers, 



the colours get corrected,



and the type gets itself set:



Then, due to the limitations of the printer the client chose to work with, I get the fun of changing the whole format into A6 (from 12x10) in one morning, ending up with something like this:





Which is going into Print as we speak.

In the next installment of this journal, the printed book and Menus!

Comments

iceah said…
wow! looks delicious c: no matter how it looks it all looks and i think tastes good c:

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