Blast From The Past: Spot On Stage

Five Years Ago, I was a different person.

The kind of person who will organise a theatre festival and produce it on shoestrings, putting it together out of thin air and oratory skill. It went rather well for what it was, and I got to keep my shoestrings.

I still attribute this in part to the designing I did for it at the time, even though from todays perspective, I have to admit the only thing I would use again from this project is the formats. And I hope to get the same support from friends and relations, should I ever be nuts enough to undertake this kind of venture again.

So, in my ongoing effort to divulge my past in design and die Gestaltung, here are those flyers, and the poster for the festival. Also, as I meticulously document process (in form of round silver disks), the road to the final logo and the poster. Ah, the days when I though Photoshop was the epitome of a good design tool!

The Logo: Based on the britspotting logo of the time, the logo went through quite an extensive design process. It changed from being a relatively flat, untextured logo to being the 3Delicious final logo used on all press materials.

The Poster (A2): Again, it went through various stages of design until reaching the calm final version. Tune in Toko just got some free publicity!

The storyboard: We had, at some point, planned to produce a short cinema and net trailer for the Festival. The colours on the side were to point the animator in the CI direction.

A4 Flyer: this one is actually a format I am kind of proud of, as it represents a compromise between cost and making information widely available. It is 297 mm long and 105 wide, which is exactly half an A4 page. The printers tried to rob me on this one, but I insisted and it was produced just right. Due to their laxity in the folding process we even got a nice discount!

A7 Flyer: we performed a couple of shows at the British Council. These flyers were printed in a hurry, and advertise Yvette Coetzee's brilliant "Far off Sightings of Fascinating People in the Big City" show.

And this concludes this particular segment. I guess I'm not all that different today, as I'd do it all again in a snap. I hope you enjoyed this as much as I did reminiscing!

Oh yes, the title link will take you the the website I made for the show, again, with shoestrings!

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