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Curtains

While reading an article about pollution in Beijing (I don't suppose anyone is ever going to call that place Peking anymore?), I came across a rather clever piece of advertising that looks like this:



A closed curtain, which opens as you move your mouse over it!
I'm not going to spend a lot of time elaborating why I think it's pretty clever. Suffice to say that it plays with your natural curiosity.

Use the title link to see it, It's on page 4, the article is worth reading, too.
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