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Quarterly Update Pt.1: Radioaktiv

In this attempt to update everyone in the happenings over the last three months, or so, I give you these process and developpment pictures.

First up, a university project, dreamt up in collaboration with Julie- Sophie Himpe. The brief was to invent a new and innovative radio station. Deciding to focus on the increasing role of social media in the way public information is produced, we created a radio station based on a web and phone community, with contributors reporting on a semi-professional basis.

We called it Radioaktiv, a play on radio and active in German.

The advertising campaigns reflect this: You can make radio happen anywhere. And it will be yours.

The Giveaways: The tape, which is the theme running through any media used to advertise Radioaktiv, is of course given to contibutors who can then use it to decorate their surroundings.

The video we made to accompany this can be found here:

Radioaktiv Tower from Caram Kapp on Vimeo.

It was also a nice opportunity to engage in some editorial design:

Sketches for the Radioaktiv logo:


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