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In a different class, we were asked to write short texts– in German– about a logo. This one was written yesterday, about the logo for the Society of Museums in Brandenburg, from the point of view of the design agency…

2005 gestalteten wir das Logo des Museeumsverbandes des Landes Brandenburg.

Wir wollten eine aussagekräftige Marke für die kulturellen Einrichtungen des Landes schaffen, die sich mit der Prävalez von Konsummarken messen kann. Das grosse M für Museen hebt sich präsent von seiner Umgebung ab, signalisiert selbstbewusst, dass Kultur sich als alternative zum Shoppingausflug sieht, was von der Tüte nochmal unterstrichen wird.

Die Tüte erinnert uns auch daran, dass wir Kulturerlebnisse, wie auch den Einkauf, mit nach hause nehmen, unser Leben einer nachhaltigen und schönen Erfahrung bereichert.



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